To do so, I created an imaginary business that manufactures and sells office furniture. With all that in mind, I decided to see whether the Bing chatbot could be useful as a business tool. In its initial announcement about the new Bing, Microsoft touted the chatbot’s ability to provide more complete answers, refine search queries, provide actionable results, and provide a “creative spark” for content creation. (At the moment, the Bing chatbot is available only to a limited group of testers via the Edge browser the Bing, Edge, and Skype mobile apps or the Windows 11 search box for those who have the latest Windows 11 update.) The company plans to embed generative AI into most of its products and services, ranging from Windows to Office apps to cloud services and possibly beyond. But Microsoft didn’t spend upwards of $10 billion (and counting) to design an AI chatbot to talk with people about personal matters. In those reviews and others I’ve read, the focus has been on personal rather than business interactions with the chatbot. By now you’ve likely read the reviews of the new generative AI chatbot embedded in Microsoft’s Bing search engine: how in an exchange with New York Times reporter Kevin Roose it turned into a lovelorn stalker, professing its love for him and trying to get him to leave his wife, or when it told an Associated Press reporter he was ugly and had bad teeth, likening him to Adolf Hitler “because you are one of the most evil and worst people in history.”

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